Global City Lab’s analysis report released in December 2019 ranked the top 500 city brands in the world. Toronto came in 10th, and was the only Canadian city in the top 10. Based on the dimensions of reputation, governance, culture, economy, environment and talent, Toronto’s brand value was set at US $773 billion. That Toronto has done so well with urban branding is a triumph in competing on a global scale.
According to the researchers at Global City Lab, the first professional organization to evaluate city brand values, a city brand embodies a city’s core competitiveness. A brand ranking is an indication of national power. It also reflects the “story” the city can tell through its residents, government and media. And Toronto certainly tells a wonderful story. In the past few months alone, Toronto was ranked as one of the world’s most beautiful cities by travel site Flight Network; the 7th most livable city in the world by the Economist Intelligence Unit’s annual Global Liveability Report; and one of the world’s most innovative cities by JLL’s Global Research team. Those are just a few of the accolades our wonderful city has earned over the past year.
Now, let’s add all of this to the recent announcement that Canada’s economy is on an expected path to reach the eighth largest in the world spot (after being 10th in 2018 and 2019) on the London-based Centre for Economics and Business Research, and the overall picture is outstanding. GO TORONTO, GO CANADA!