You may have read the news already – Reserve Properties and Westdale Properties are collaborating with Pharrell Williams to bring curated condominiums to Yonge and Eglinton. Called untitled, this collection will include two towers at this in-demand location.
Why Pharrell? The partnership was born out of a desire to do something really unique for Toronto and architecture as a whole. Reserve and Westdale believe by bringing in a cultural icon with vision and ideation from outside the realm of real estate it would help break the mold in terms of what has traditionally been done.
The Grammy Award-winning artist, producer, songwriter, philanthropist, fashion designer and entrepreneur is known for high-profile collaborations, including a capsule collection with Chanel and a long-standing relationship with Adidas and Human Made. Other collaborative projects include an upcoming Youth Centre in Virginia Beach with Oppenheim Architecture + Design, work with Zaha Hadid Architects and the creation of the Something in the Water Festival. Pharrell’s collaboration with Reserve and Westdale marks his first foray into multi-residential development.
Pharrell worked alongside Reserve Properties, Westdale Properties, and the design team, responding to everything from the vision and materiality of the architectural facade, to the overall interior programming and even the furnishing choices for individual spaces. The fabulous amenity spaces the team collaborated on will include a expansive spa, gym and yoga studio, basketball court, rooftop dining with barbecues and pizza ovens, plus an indoor/outdoor swimming pool as well as a co-working garden lounge to name a few.
Pharrell even helped decide on the name of the project explaining how untitled reflects the concept that physical space is a backdrop upon which residents can make their homes their own.
The project is most exciting, and talk about an all-star team! Exteriors are by IBI Group architects, and interiors are by U31, both firms that have earned international renown.untitled is just steps to the Yonge Street Subway Line and the LRT. Purchasers can choose from studios to three-bedroom designs, all with a balcony. It is all truly fresh, new and exciting. To register, visit http://untitledtoronto.com/